Reflecting on who you are and why you’ve been (relatively) successful isn’t a task for the faint-hearted, as I’ve discovered whilst writing this book. When you’re focused on working away at the challenges, ideas and dreams that consume your days, you tend to not really notice your surroundings, the reasons for your specific actions or the consequences of the impulsive decisions you make.
There is, however, a problem with that approach: when you’ve become a supposed “master” at marketing yourself, you tend to start believing your own hype. The trick to overcome this problem is to cut through the self-imposed clutter, and, for me, to figure out what exactly has made me tick and allowed me to market myself as a Rockstar (you’d think that there’d be at least some truth to it if you look at the evidence).
The Rockstar does, however, have an edge over the entrepreneur, as its identity is more evolved and much less stuck in “yesterday’s ways of going about your business”.
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