According to WIPO (World Intellectual Property Organization), Intellectual Property refers to the creation and labor of the mind, including its fruition. It could be inventions, artistic and literary works, symbols, names, images and designs used in commerce. So, when someone came up with an epic or novel artistic creations, it can be protected in various ways and in many levels. This can be Patents, Trademarks or Copyright. But what are they exactly and how are they any different?
In today’s fast-paced world, users have high expectations for the products and services they use. They want them to be easy to use, fast, and fun. This is where UX Design comes in.
UX Design, or User Experience Design, is the process of creating products and services that are easy to use, efficient, and enjoyable.
I have taken serious certificate course in UX Design in one of the most recognized UX Design School the world, nestled in Dublin, Ireland – The UX Design Institute. It has been a long and grueling course with only the users in mind. And after months and months of studies and finishing case studies, I have summed-up the undertakings into 3 Main Tenets – make it Easy, Fast and Fun for users.
Yup, that’s it. By namesake the course says UX Design, which clearly stand for “User Experience Design.” You can’t get more concise and precise about that.
It’s all about the users!
User Experience Design might be a new impression in the tech dictionary and a novel rule in practice. But User Experience Design has been here since the break of the industrial age. Because UX Design is simply the effort of creating tools and technology that is understandable and executable by common users at least. But UX, and that includes its better half – UI (User Interface) design, got its prominent recognition in the field of digital technology.
And that is where I have dipped my eager self for months taking that expensive UX Design course – UX Design disciplines for mobile and website users.
Making it easy for users is the number one tenet of UX Design. If your digital products or any product you can think is not easy, then if follows that it cannot be fast and fun to use as well. In fact, products that are not easy to use is irritating at best.
No one wants to use it.
UX Design playbook came to being to guide and arrest the influx and complexity of the current digital technologies. If you have experience applying for a life insurance or a bank loan online, you can attest how long and tedious those form fields for you. And without UX Design in place, those forms will even be more difficult to fulfill beyond compare.
That is why products and services should be easy to learn and use, even for people who are not familiar with them. This means using clear and concise language, making sure that all features are easy to find and use, and providing feedback to users so that they know what is happening.
I think if something is easy to use, then the corollary payout will be fast turn-around.
Did you know that as technology progresses and technological products wants more of our attention, people are having shorter attention span?
Yup, perishable goods. Do not delay!
People today wants it fast. You only have split seconds to get someone else fast and ever wandering attention. Advertisers, sales and marketing people knew this fully well.
If say, a profile fill-up form is difficult to fulfill, how hard can it be to delete an app or abandon that form or application? How hard can it be for your nana to just opt for over the counter withdrawal or fill form rather than online?
Not really hard, don’t you think?
Do you know that 40% of apps installed in a mobile phone gets uninstalled immediately in few minutes. Reason? Usability Issues. In fact, usability issues not only affect users in itself, but its ugly head even dangles a mile by hurting your business seriously.
If you are serious about your business and serious about taking in and retaining clients, you have to be serious about your product’s usability design. Because, it isn’t so hard to scare away potential customer by just coming up with some crappy products and services.
This is where part and parcel of the word user “experience” takes shape. This might come to be just a bonus of a UX Design deliverables, but this for me, is highly commendable to accomplish and should be imbibe by all products and services – it’s one thing for a product to be easy, another to be fast and best to be fun to use as well.
Take the case of this website, Madbox – a gaming production website. The website blurs the line between fast, fun and easiness of use. Same is true with this events service’s provider website, Prior. The elegance is married to the smoothness of usability and visuals.
One of the most palpable benefits of a good UX design I’ve observed is the reduced cost of customer support. Now, you can just try to imagine all the grandmas mobbing a product’s customer support center because the product is extremely difficult to use for them. This will add to the company’s financial burdens. Besides, the financial backlogs, the company’s reputation is at stake as well.
This is an awful hasty generalization. But have you ever tried to buy a product, doesn’t matter if it’s digital or physical, where letting it works feels like operating a dashboard of a commercial airplane? Of course, if you want to be a commercial pilot no UX design will be able to help you since airplane dashboard are meant to be elaborate as flying a plane is innately complex.
Some other notable benefits of a good UX design are Increased user satisfaction and loyalty, Increased conversion rates, Improved brand reputation and Increased competitive advantage.
There you go, the 3 Main Tenets of UX Design. We can have a thorough discussions regarding this topic, but for now, those three subjects are where the life and purpose of UX designers and UX designs are revolving and evolving.
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