Users like consistency, take Apple for example. You know that if you purchase an Apple product, it will behave in the same way other Apple products behave. You know that you will see the same visual language used on iPhones, iPads and Mac computers; even the Apple website uses the same visual language. All of these items have been styled to work together as a single user experience. Apple goes to great lengths to bring the user a seamless working environment that – even on different devices – will only have to be learned once.
We can use the same icon style and approximate location across platforms while changing the dimensions of the interface to compliment the device it’s on. The strength of icons as
communication really shines in this respect. A user will know the approximate area of a screen to locate an icon, once the design has caught their attention they will immediately remember its